Why you might ask? And, honestly, I can’t feed you a straight answer about how it’s always been my life’s ambition to have a business. Basically, a good opportunity presented itself and we have decided to go for it. The backstory to James and I’s relationship is that we deliver pizzas together. As you can imagine, the pizza delivery business leads to some incredible conversations between doing orders. Usually it stays within the realms of football, stories from peoples day, and what cryptocurrency you should put all your wages in. But one day, James added something new to the traditional narratives and I bought in to the idea of starting a web design and hosting company.
Let’s take it back a small bit, why would I be interested in this idea? It is mainly because of my Master’s degree. I am currently studying for a MSc E-Commerce in DCU. All the skills and tools that I am learning in my degree can be put into this business. These range from content marketing (hence this blog) to applied web design and data analytics. I saw that coupling these with someone with the level of technical expertise of James was a legitimate chance to have a viable business. So here we are, I slapped together a business model and we were off. No real need for any market research or anything fancy like that. That’s how WebLighter was born!
So what’s the big idea? Well, we are looking to refine our skills and get better at what we do. At the same time, we believe that we can add real value to the customer by setting up a website that facilitates online business. We initially want to help people who have set up a small hobby or side-hustle during the lockdown. I noticed, well James did but we are now one so I’ll take the credit this time, that loads of people on Instagram have set up second accounts to sell a hobby. For example, paintings that you have done during lockdown or baked goods. All these could become a viable income for people by creating a website that almost acts as a base camp for all online activity. We can facilitate orders to be taken online and increase the customer acquisition. Our strategy focuses on incorporating customer feedback at every step to ensure the website is completely customized for each user.
Anyway, we will see how this goes. But if you know anyone who wants a website built for them where they get a real input into the process – send them our way.